Setting expectations is one of the basic fundamentals of management; yet, many managers fail to do this very important step effectively. Setting expectations first requires planning. The more time you invest on the front end, the more effective your team will be when it is in operations mode. The second component of setting expectations requires communication skills. People cannot read your mind, so to get your team on the same page as you, you must communicate your expectations clearly, in a way they can be heard, and often several times before they become internalized by others. Unless you are experienced and well-practiced, these actions may seem counter-intuitive at first. But they work.
Even if your job title doesn’t include “manager,” there’s a good chance you’ll have to handle some management duty sometime in your career. And, as an entrepreneur, you're already a manager, because almost every one of your responsibilities has some management element to it.